Course Content
Understanding NLP (Neuro-Linguistic Programming)
This chapter introduces the concept of Neuro-Linguistic Programming (NLP) and its relevance to customer service. NLP explores the connection between neurological processes, language, and behavioral patterns learned through experience. Understanding these connections can help improve communication and influence in customer interactions.
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Introduction to NLP
02:16
Origins and Founders of NLP
02:59
Verbal and Non-Verbal Communication
01:47
Final Thoughts
Understanding Neuro-Linguistic Programming (NLP)
What is Customer Service?
This chapter defines customer service and its essential components. It explores the importance of recognizing the customer as the focal point of any business and outlines strategies for effective service.
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Fundamental Concepts of Customer Service
02:45
Objectives and Strategies for Effective Customer Service
01:59
First Impressions and Communication Techniques
02:24
Advanced Communication Skills and Techniques
02:47
Final Thoughts
Fundamental Concepts of Customer Service
Representation Systems and Customer Preferences
People process information differently based on their preferred sensory modalities. This chapter explores visual, auditory, and kinesthetic representation systems and how to tailor communication accordingly.
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The Importance of Representation Systems in Sales
01:16
Identifying and Utilizing Visual, Auditory, and Kinesthetic Systems
02:20
Perception of the Real World Through Our Senses
00:00
Final Thoughts
00:00
Why Do Customers Buy?
Understanding the motivations behind customer purchases is critical for effective selling. This chapter examines the reasons customers make buying decisions and how to align products with their needs and values.
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Understanding Customer Needs and Desires
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The Role of Emotions in Purchasing Decisions
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Aligning Product Features with Customer Benefits
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Creating Value through Customer-Centric Selling
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Final Thoughts
00:00
Uncovering the Motivations Behind Customer Purchases
Rapport
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The Importance of First Impressions
00:00
Building Trust Through Body Language
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Effective Listening: The Key to Customer Connection
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Developing Empathy and Understanding
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Final Thoughts
00:00
Mastering the Art of Building Rapport
Identification of Representation Systems
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Recognizing Visual, Auditory, and Kinesthetic Cues
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Tailoring Communication to Customer Preferences
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Practical Techniques for Identifying Representation Systems
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Enhancing Sales Skills through Representation Systems
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Final Thoughts
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Identifying and Adapting to Customer Representation Systems
Types of Customers and the Triune Brain
This chapter delves into the different types of customers based on the triune brain model, which includes the reptilian brain, limbic system, and neocortex. Understanding these types helps tailor interactions to better meet customer needs.
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Understanding the Triune Brain Model
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Identifying Customer Types Based on Brain Function
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Adapting Sales Strategies to Different Customer Types
00:00
Practical Applications of the Triune Brain Theory in Sales
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Final Thoughts
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Understanding Customer Types Through the Triune Brain Model
The Attitude of a Successful Salesperson
The attitude and mindset of a salesperson significantly impact their success. This chapter outlines the key attitudes and behaviors that contribute to effective selling and customer relationships.
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Key Traits of Successful Salespeople
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Developing Resilience and Persistence in Sales
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Empathy and Adaptability: Essential Skills for Sales Success
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Continuous Improvement and Professional Growth
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Final Thoughts
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Cultivating the Mindset of a Top Salesperson
Module 1: Mastering Customer Service with NLP: Elevate Your Sales Skills
About Lesson

Introduction to NLP

Neuro-Linguistic Programming (NLP) is a psychological approach that explores the connection between neurological processes, language, and behavioral patterns learned through experience. It is an effective tool in understanding and influencing human behavior, making it particularly relevant in customer service and sales.

  • Neuro: This pertains to the brain, neurons, and our overall mental processes. It examines how our thoughts and neurological pathways influence our actions and reactions.
  • Linguistics: This involves communication, both verbal and non-verbal. It focuses on the language we use and how it shapes our interactions with others.
  • Program: This refers to the way we input and process data logically. It involves creating mental patterns and routines that guide our behavior.

The Role of Programming in Influencing Others

NLP studies the “programming” created between the brain (neuro) and the body (linguistics) to influence others. By understanding these connections, individuals can effectively communicate, influence, and persuade in various contexts, particularly in customer service.

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